Premium Virtual Fashion

See the fit before the checkout.

PROVA 3D blends premium styling with AR technology your customers can preview garments in motion, compare silhouettes, and move from curiosity to confidence in seconds.

Explore the collection Open live try-on

Real-time: Lens-driven fit preview with live camera mirroring.
Curated: A tighter product story focused on premium staples.
Responsive: Optimized for mobile try-on and desktop browsing alike.

The new storefront direction

Editorial atmosphere, sharper conversion path.

The design now relies on typography, rhythm, and tactile surfaces instead of mixed campaign images, giving the product photography a clearer role throughout the experience.

Visual system

No filler imagery.

Only collection photos remain. Everything else is carried by structure, color, contrast, and motion.

Flow

Discover01

Select02

Try on03

System

Design principle

Let the products do the talking.

By removing unrelated imagery, the product cards and active studio garment become the strongest visual anchors on the page.

Composition

Type-first hero

Product-led browsing

Studio as focal point

Why this redesign works

A sharper storefront with the try-on flow at the center.

This renovation tightens the story of the brand: browse, choose, try on, and decide. The layout stays premium without drifting away from the product functionality that makes PROVA 3D useful.

Styling confidence

Customers get a closer sense of drape, balance, and silhouette before they commit.

Mobile-first discovery

The new layout keeps try-on accessible from handheld devices without burying the camera experience.

Modern visual system

Global tokens, editorial spacing, and cohesive surfaces replace the previous mixed styling patterns.